[TW]
Chrome 80的發佈為我們提供了所有重要的教訓:不要再談您當前的成功,因為有一天可以進行一次瀏覽器更新,從而掃清您的業務。
UPD:體育網站+頁內推送橫幅=額外的錢!
無論天氣如何,如果您想繼續通過網站獲利,我們的提示是使您的獲利方法多樣化並添加新的方法。
等等,但是我們不是剛剛在平台上添加了新方法嗎?哦,對,我們做到了-這是頁內推式橫幅(IPP)。對於那些發現傳統推送廣告對其用戶來說太過打擾的發布商,IPP解決了這個問題,因為它適應了網站的本機樣式。
讓我們研究一下為什麼這是一種通過網站獲利的好方法,以及開始進行網站的過程很簡單。劇透警告:這非常簡單。
為什麼頁內推送非常有利於獲利?
1.不需要訂閱
與傳統推送不同,用戶無需訂閱即可查看頁內推送廣告。實際上,頁內推送是一種看起來像推送廣告的橫幅。
2.適用於包括iOS在內的所有平台
首先,借助頁內推送,您可以通過任何GEO,設備或平台(包括iOS和Mac OS)從流量中獲利。由於瀏覽器的固有限制,傳統的推送廣告不適用於Safari。借助頁內推送,您也可以減少流量份額。
3.看起來很棒
除了可以在所有平台上實際使用之外,頁內推還不錯。它的非侵入式風格使其非常適合那些開始向用戶介紹獲利功能的網站所有者。它既不會阻止台式機也不會阻止任何網站內容,也不會阻止移動設備上的任何內容,並且不會干擾網站的UI / UX。
4.吸引人的視覺
頁內推式廣告會在用戶瀏覽網站時準確顯示,這意味著他們將100%看到它。結果,您會獲得更多的展示次數→更多的點擊次數→更多的錢。就這麼簡單。
5.可定制
IPP非常適合您的需求。根據最有效的方法,您可以選擇IPP廣告在網站上的顯示方式:
用“廣告”標籤標記消息,以使您的廣告符合最高的透明度標準。
廣告的顯示位置:頁面頂部或底部。
一次可以顯示多少個廣告:從1到5。
顯示頻率:每小時或每5分鐘顯示一次。
標籤說明:如果頁面上有活動的推送廣告,則可以選擇閃爍顯示“ 1條新消息”來閃爍用戶的瀏覽器標籤。請謹慎使用此選項,因為它會危害“非侵入式”氛圍。
值得一提的是,目前只能通過向您的個人經理或我們的支持團隊提出請求來進行自定義。
如何開始使用頁內推送獲利?
正如我們之前所宣布的,使用頁內推送非常簡單。您所需要做的就是使用您的發布商帳戶中可用的代碼。
總結起來,該過程如下所示:
在您的帳戶中獲取標籤➡️將其放置在您的網站上➡️開始賺錢
一些專業提示
頁內推式廣告看起來是您網站的原生廣告。這意味著,如果您正處在通過網站獲利的第零階段,那麼這可能是一個很好的起點。向您的觀眾巧妙地介紹廣告是比一次添加所有花招更加安全的選擇。是時候開始通過您的網站獲利了嗎?
我們還建議將頻率每天降低到3次展示。不要太在意這種方法,以使用戶保持參與。
[US]
Meet In-Page Push, Your Next Favorite Monetization Method
The launch of Chrome 80 taught us all an important lesson: don’t dwell on your current success, because one day a single browser update can come and wipe the floor with your business.
UPD: Sports Website + In-Page Push Banner = Extra money!
If you want to keep on monetizing your website no matter what the weather, our tip is to diversify your monetization methods and add the new ones.
Wait, but haven’t we just added a new method on our platform? Oh, right, we did — it’s the In-Page Push banners (IPP). For those publishers who find traditional push ads too intrusive for their users, IPP solves the issue as it adapts to the native style of the site.
Let’s look into why it’s a great way to monetize your website and how simple it is to start doing it. Spoiler alert: it’s super simple.
Why is In-Page Push great for monetization?
1.Doesn’t require subscription
Unlike with traditional push, users don’t need to subscribe to see In-Page Push ads. In fact, an In-Page Push is a banner that looks like a push ad.
2. Works on all platforms including iOS
First and foremost, with In-Page Push, you can monetize traffic from any GEO, device or platform, including iOS and Mac OS. Traditional push ads don’t work with Safari due to native restrictions of the browser. With In-Page Push, you can cream off that share of traffic, too.
3. Looking gooood
Apart from actually working on all platforms, In-Page Push also looks nice. Its non-intrusive style makes it ideal for those website owners who begin to introduce monetization to their users. It doesn’t block any site content neither on desktops, nor on mobile devices, and doesn’t interfere with the site’s UI/UX.
4. Catchy and visual
In-Page Push ads are displayed exactly when the user is browsing the site, which means that they will 100% see it. As a result, you get more impressions → more clicks → more money. It’s that simple.
5. Customizable
IPP is highly adaptable to your needs. Based on what works best, you can choose how IPP ads will be displayed on your site:
Label the message with an “Ad” tag, so that your ads are compliant with the highest transparency standards.
Where the ad will be displayed: at the top of the page or at the bottom.
How many ads will be displayed at once: from 1 to 5.
The frequency of the display: once every hour or every 5 min.
Tab indication: if there is a push ad active on your page, you can choose the user’s browser tab to blink with saying “1 new message”. Be careful with this option as it can jeopardize the “non-intrusive” vibe.
It’s important to mention that at this point customization is only available via a request to your personal manager or our Support team.
How to start monetizing with In-Page Push?
As we’ve announced before, starting up with In-Page Push is very simple. All you need is to use the tag, which is available in your Publisher account.
Summing up, the process looks like this:
Get the tag in your account ➡️ Place it on your website ➡️ Start making money
A few pro tips
In-Page Push ads look native to your site. That means, if you’re at stage zero of monetizing your site, it might be a good starting point. Subtly introducing ads to your viewers is a much safer option than adding all the bells and whistles at once. Is it time to start monetizing your websites?
We also recommend keeping the frequency down to 3 impressions per day. Don’t go heavy on the method so that the users stay engaged.